About Insight-ful
We use your data and insights to fuel your fundraising success.
Why work with us
We optimise your fundraising and marketing by harnessing the power of your data.
By tapping into your insights and tackling the statistical and strategic analysis, we get a deep understanding of your organisation and its supporters.
This ensures you are well-informed when it comes to planning your product development, and that the creativity in your fundraising is backed by hard evidence.
How we help
We propel your supporters into action.
If any of these questions have crossed your mind, we can help.
> Why didn’t our fundraising work?
> Who will take part in our fundraising?
> How can we develop new fundraising ideas?
> What can we do to improve our fundraising?
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Understanding what motivates your supporters is key to successful fundraising.
By analysing your data and getting a deep understanding of who your supporters are, we help you develop the most effective ideas.
Who we are
We are a fundraising and insight agency for charities.
Established in 2012 by our Director, Jonathan, Insight-ful grew from a career spent developing and implementing strategies for some of the largest charities in the UK.
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Our expertise helps charities understand who their donors are and what makes them tick - why they give, what they give and how they give.
And for good measure, our mix of talent is enriched by our signature good humour, enthusiasm and personable approach.
What we do
Our services:
> Focus groups and market research
> Creative and product development
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Some examples of other work:
> Setup of Martin Lewis' £3m emergency fund, for people affected by Coronavirus.
> Development and launch of a major £15m organisational rebrand.
> Organisation of fundraising for a London Mayoral election campaign.
> Management of integrated fundraising and influencing campaigns.
What we say
> UK Fundraising: Fundraising Tube launches
> SOFII: I wish I’d thought of…charity shop Gift Aid
> UK Fundraising: Benchmarking study into lotteries